Quantifying Value Co-Creation:
| dc.contributor.author | Muhammad Zeeshan | |
| dc.date.accessioned | 2025-08-08T06:07:56Z | |
| dc.date.available | 2025-08-08T06:07:56Z | |
| dc.date.issued | 2016-04-02 | |
| dc.description.abstract | Service Dominant Logic of Marketing has changed the way Marketing discipline is being understood today. Value co-creation has become central, and one of the most researched topics among marketing scholars worldwide. Value is believed to be realized by the customers. This study is discussing the relationship between value realization facets and customer experience that emerges from a value co-creation process. With assumptions of a positivist paradigm, this study is responding to the call for quantification of value co-creation concept. This research is answering the question: “What is the relationship between realized value facets (monetary-value, relationship value, and functional-value) and customer experience (experience value) in a B2B context? The chosen context of this study is systems development and implementation in Information and Communication Technology (ICT) industry. Responses are collected from the team members of client organizations (customers) of different ICT Vendors while implementing services by Microsoft, Oracle, and SAP etc. Seven-point likert scale survey instrument was used to record the responses. Sample size is comprised of 212 respondents, who completed the survey. Multivariate data analysis techniques like exploratory factor analysis (EFA), cronbach’s alpha, and linear regressions have been used to analyze the data. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/4679 | |
| dc.language.iso | en_US | |
| dc.publisher | UMT.Lahore | |
| dc.title | Quantifying Value Co-Creation: | |
| dc.title.alternative | Examining the Relationship between Realised Value Facets and Customer Experience in a B2B Context | |
| dc.type | Thesis |
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