Role of emotions in shopping behaviors for automobile industry

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dc.contributor.authorSyed, Sumera
dc.date.accessioned2017-11-03T03:45:46Z
dc.date.available2017-11-03T03:45:46Z
dc.date.issued2016
dc.descriptionSupervised by:Dr. Haroon Rasheeden_US
dc.description.abstractMarketers have long been working on understanding consumer’s need and wants, their buying decision making process and their shopping behavior. The socio-economic factors along with demographic factors affect consumer’s buying behavior. Out of these factors, gender has a significant influence on consumer buying behavior. Men and women have different physiological needs. They need different products to satisfy these needs and have different ways of buying these products (Tanner et al., 2010). It is still questionable that whether these are biological differences or different interests of men and women, and the differences in their personalities that cause their different buying behaviors (Hoeger et al., 2006). Men and women make different decisions and so they do shopping differently (Lunt and Livingstone, 1992). Females are much more interested in activities than their male counterparts (Campbell 1997). Men buy things while women shop till they drop (Tanner et al., 2010). Additionally, it is evidently proven that stereo typed men usually influence the purchase of different types of beverages while stereotypical female buyers mostly influence the purchase of household items.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/2202
dc.language.isoenen_US
dc.publisherUniversity of Management and Technology Lahoreen_US
dc.subjectWorking on understandingen_US
dc.subjectBiological differencesen_US
dc.subjectMS Thesisen_US
dc.titleRole of emotions in shopping behaviors for automobile industryen_US
dc.title.alternativeA gender based perspectiveen_US
dc.typeThesisen_US
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