Applying strengths, weaknesses, opportunities, and threats (SWOT) analysis in sports
Loading...
Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Management and Technology Lahore
Abstract
Cricket is one of the top sports played by more than 100 nations around the world. As the number of teams are increasing the competition is becoming harder and more entertaining. Each cricket board is putting its resources to find the best players and train them to overcome their opponents. For this, they use different tools and methods. Here we are introducing a tool that can help players to grow stronger and find potential opportunities. This tool is known as SWOT analysis. The word SWOT is a contraction of Strengths, Weaknesses, Opportunities and Threats. It consists of two types of factors, internal and external. Since its introduction in the mid - 20th century, it has helped many business organizations to identify their strengths, weaknesses, and explore possible opportunities and threats to stay and compete in market. This work will demonstrate originally how this analysis can be applied to sports. The proposed SWOT framework can be used by all stakeholders including coaches, analysts, team managers, captains, and players themselves to identify their internal factors and explore external factors to maximize their performance. To iden- tify players internal factors, we are using a two stage process. In the first stage, we study outcomes of different types of balls that is achieved by the classification technique; and in the second stage we study the relationship between the factors that produced that outcome by using the association rule mining technique on the gen- erated data set of cricket players. We present SWOT analysis of Mohammad Hafeez, Virat Kohli and few others and suggest some opportunities and possible threats that can affect their performance.
Description
Supervised by :Dr. Malik Tahir Hassan
Keywords
Internal factors, Rule mining technique, MS Thesis