Truck art
| dc.contributor.author | SADIA JAVED | |
| dc.date.accessioned | 2025-11-26T04:28:34Z | |
| dc.date.available | 2025-11-26T04:28:34Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Truck art in South Asia is a popular form of regional decoration, with trucks featuring elaborate floral patterns and calligraphy. It is especially common in Pakistan and India. Truck art was originated in 1920’s in Pakistan. A typical decorated truck in Pakistan; most Pakistani trucks have an augmented rooftop to increase space for decoration. In truck art use of vibrant colors and imagery that depicts unique artistic taste of the owner. The inspiration of truck art is the mode of expression for the truck drivers. The truck art is also attracted in this way because it is the most powerful symbol for the folk culture, depicting the feelings, emotions, love and political learning. Truck driver live far away from their homes for many days; in this case the truck art is the source of changing the mood. Truck art colors are also similar to the holi colors. Holi colors also contain attracted colors and for joyful purpose Idea of truck art is very fascinating and mind blowing. The truck art shows the Pakistan culture as well because it depicts the calligraphy, some funny quotations mentioned on the roof top or on the side walls of the truck, great poet and many Pakistan’s asset are also promoting the Pakistan culture. Many international brands and Pakistani brands use the truck art ornaments and motifs in their collection. The fashion line for the truck art is the women wear dresses because it reflects the Pakistan culture on the international level. The main purpose is to reflect and promoting the Pakistan culture though the dresses. Depict the truck art and apply onto the western and eastern dresses combination of both. The technique used into the dresses will be applique and embroidery. Applique is a work of combining of small pieces together with the help of stitches and creates the new kind of fabric. The truck art is the overturns assumption. Truck art conveys community values and aesthetics of the place. The impulse to decorate is to innate human beings to the nature, Pakistani culture. The problem is that people are unaware of the Pakistan culture and values. Pakistan is well established country. Due to the lack of education or due to the sole purpose; they do not value the things and have no idea about the renowned personalities and assets of Pakistan. Cultural promotion stimulates the work of people in the field of culture through, declarations, technological platforms and processes that lead to the recognition and promotion of diverse cultural expressions in modified way. Cultural change can also leads towards the changings including the environment, technological inventions, and contact with other cultures. Show creativity and positivity among the nations through culture. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/12909 | |
| dc.language.iso | en | |
| dc.publisher | UMT.Lahore | |
| dc.title | Truck art | |
| dc.type | Thesis |