An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / by Aqsa Siddiqui

By:

Aqsa Siddiqui

Material type: Text

TextPublication details: Lahore : UMT. School of Business and Economics. Department of Management, 2022Description: 312 p. CDSubject(s):

DDC classification:

TP 658.8343 AQS-E

Dissertation note: Report presented in partial requirement for Ph.D. degree in Management Advisor : Dr. Muhammad Akib Warraich Ph.D. School of Business and Economics 2022 14007051004

Item type:

Theses and Term Papers

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Current library	Call number	Status	Date due	Barcode
UMT Main Campus	TP 658.8343 AQS-E (Browse shelf(Opens below))	Not for loan		145108

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Previous	TP 658.8342 KAM-E Effect of emotional labor on customer satisfaction- the study of moderators in hotel industry of Pakistan [MS program] [+CD]	TP 658.8342 MAH-S Study on brand shift by consumers of selected consumer products [MBA programme]	TP 658.8342 SUM-R Role of emotions in shopping behaviors for automobile industry :	TP 658.8343 AQS-E An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] /	TP 658.8343 BRA- Brand awareness & customer preferences infurniture industry 'Dolce' Vita Homes' [MM Marketing Management] /	TP 658.8343 IHT-I Impact of project management practices on client-agency relationship with moderating role of corporate reputation [MS Project Management] /	TP 658.8343 SHA-D Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] /	Next

Report presented in partial requirement for Ph.D. degree in Management
Advisor : Dr. Muhammad Akib Warraich Ph.D. School of Business and Economics 2022 14007051004

School of Business and Economics

English

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An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / by Aqsa Siddiqui

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