An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / (Record no. 131074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230712121839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190319b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TP 658.8343 |
| Item number | AQS-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aqsa Siddiqui |
| 245 ## - TITLE STATEMENT | |
| Title | An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / |
| Statement of responsibility, etc | by Aqsa Siddiqui |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lahore : |
| Name of publisher, distributor, etc | UMT. School of Business and Economics. Department of Management, |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312 p. |
| Accompanying material | CD |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Report presented in partial requirement for Ph.D. degree in Management<br/>Advisor : Dr. Muhammad Akib Warraich |
| Degree for which author was candidate | Ph.D. |
| Name of granting institution (Department Name) | School of Business and Economics |
| Year degree granted | 2022 |
| Student ID | 14007051004 |
| 526 ## - STUDY PROGRAME | |
| School | School of Business and Economics |
| 546 ## - LANGUAGE NOTE | |
| Language Note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand-Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses and Term Papers |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2023-07-12 | TP 658.8343 AQS-E | 145108 | 2023-07-12 | 2023-07-12 | Theses and Term Papers |
