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An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] /

Aqsa Siddiqui

An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / by Aqsa Siddiqui - Lahore : UMT. School of Business and Economics. Department of Management, 2022 - 312 p. CD

Report presented in partial requirement for Ph.D. degree in Management
Advisor : Dr. Muhammad Akib Warraich

English

Subjects--Topical Terms:
Brand-Marketing management
Consumers' preferences

Dewey Class. No.: TP 658.8343 / AQS-E

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An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] /