Browsing by Author "Zia Ul Islam"

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    AN EMPIRICAL STUDY ON PUBLIC ACCEPTANCE OF ALTERNATE AND RENEWABLE ENERGY IN PAKISTAN BY USING TECHNOLOGY ACCEPTANCE MODEL
    (UMT, Lahore, 2024) Zia Ul Islam
    Alternative and renewable energy and its use by public has gained attention in Pakistan due to energy crises, high pricing of conventional energy sources, capacity issues, and non-sustainability and environmental effects of energy produced from conventional sources. However, the transition to renewable energy sources heavily relies on public acceptance and support. This study investigates the public acceptance of renewable energy technology policy in Pakistan by employing the Technology Acceptance Model (TAM) and utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis. Data were collected from a representative sample of 239 Pakistani citizens through a structured questionnaire, which included measures of perceived usefulness, perceived ease of use, attitude towards renewable energy technologies, intention to use, and acceptance of the renewable energy policy. The PLSSEM approach was applied to test the hypothesized relationships among these constructs and to assess the overall model fit. The study demonstrates strong statistical support for nine hypotheses, showcasing the final conceptual model. The findings of the study reveal that both perceived usefulness and perceived ease of use significantly influence the attitude towards renewable energy technologies, which in turn, affects the intention to use these technologies. Intention to use was found to mediate the relationship between attitude and the actual adoption of renewable energy technologies. Additionally, the acceptance of alternative and renewable energy policy significantly moderated the relationship between perceived usefulness, perceived ease of use and intention to use, highlighting the importance of supportive policy frameworks.