Browsing by Author "Yousra Baig"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    An Impact of Stress on Employee Behaviors
    (2025) M. Danish; Yousra Baig
  • Thumbnail Image
    Item
    An impact of stress on employee behaviors.
    (UMT.Lahore, 2025) M. Danish; Yousra Baig
    This study explores the relationship between stress, compulsive buying behavior, emotional intelligence, and entrepreneurial intentions among women who have undergone C sections in Pakistan. It investigates how emotional intelligence mediates the impact of stress on compulsive buying and how social influence moderates the relationship between emotional intelligence and entrepreneurial intentions. Using a quantitative approach with a cross-sectional survey design, data was collected from 224 women. The results reveal that stress significantly predicts compulsive buying behavior and that emotional intelligence partially mediates this relationship. Additionally, social influence significantly moderates the link between emotional intelligence and entrepreneurial intentions. The findings highlight the importance of emotional intelligence and social support systems in mitigating stress and fostering entrepreneurial behavior among postpartum women. This research contributes to the literature on women's mental health and entrepreneurial aspirations, providing practical implications for policymakers and healthcare providers in supporting women's economic empowerment post-childbirth. Keywords: Stress, Compulsive Buying, Emotional Intelligence, Entrepreneurial Intentions, Social Influence, C-section, Women Empowerment, Postpartum Recover