Browsing by Author "Sohail, Hunain"

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    Global Airline Alliances
    (University of Management & Technology, 2018) Awab Ul Haq; Sohail, Hunain
    Literature on airline partnerships is growing, and has thus far mostly dealt with the price effects of airline consolidation. There is no clear consensus, though, whether the alliances on international markets do bring benefits to the member companies. (Kuzminykha) Therefore our project focuses on the evaluation of global airline alliances that how they can be fruitful for airline business and help in marketing of the product. The reason to research is to find how small scale and newly introduced airline can mold themselves into the alliances which should help them to stabilize their financial and operational capability.