Browsing by Author "Shabbir, Rabia"

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    Semantic evaluation of newspaper headlines
    (University of Management and Technology Lahore, 2017) Shabbir, Rabia
    The following research focuses on the impact of vocabulary items and language of newspaper headlines as depicted in the Panama Leaks Scam about the current Prime Minister of Pakistan and investigates to what extent the structures and style of reporting affect the perception of the readers. This study also explores to what extent the reporting on the Panama Leaks scam defames or maligns the name of the Prime Minister. Qualitative Approach of data analysis has been adopted to analyze the negative impact of lexical items and structures or forms of newspaper headlines, in terms of their deep and semantic representations. Through contrastive textual analysis of the selected headlines, gleaned from the front pages of the English newspaper, The News, and Urdu newspaper, The Jung, the present study aimed at exploring the kind of textual and contextual strategies the two newspapers employed for propagating their preferred ideologies and creating negative impact on the readers about the news story. The results of the current study indicate that the writers of the headlines of both Urdu and English newspapers express the preferred ideologies of their respective publishing groups by using persuasive structures and provocative lexical items and hence manipulate the minds of the readers. However, based on the analysis of the data, it became clear that there were certain differences between the two sets of headlines (Urdu and English) in terms of their use of lexical items and semantic structures.