Browsing by Author "Sana Faisal"

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    Consumer perceptions of branded clothing in Pakistan
    (UMT.Lahore, 2015) Sana Faisal
    Brands are the new hallmark of today’s commercialized society. They are important in creating an image for consumers who are more self-conscious. Now greater number of people is heading toward brands. The ravenousness of clothing brands in consumer is growing with great immensity. The customer mind set is changing with the increasing urbanization and socioeconomic class differences. Clothing brands are becoming universal symbol of wealth and status. The main objective of the research work is to study the impulsive buying of branded clothing and understand consumer buying behavior. To reach the competitive edge in this globalized market it is crucial to understand the consumer and satisfy their demands. It is important to know how consumer thinks, wants and expects to find when visiting a fashion retail outlet. Understanding consumer buying behavior will help to build effective marketing strategies