Browsing by Author "Sajid Nadeem"

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    A Comparative Study of International Airline’s Ancillary Functions
    (UMT, Lahore, 2016) Sajid Nadeem
    The airline industry has been struggling to survive in economic turbulence throughout its history. The volatility of the industry structure has driven the policy makers to come up with new sources of income in order to survive the fierce competitions from local and foreign competitors and the high fuel costs. Although airlines have been generating non-ticket revenue in the past by auxiliary functions, e.g. ground handling, maintenance, cargo logistics, duty-free shopping, consultancy, charters, inflight catering, and so on but these functions were generally viewed as separate businesses. The current mutually destructive competition market has created what strategy guru W. Chan Kim called a Red Ocean. In order to create a blue ocean, airlines are now focused on competing through brand differentiation. One strategy for differentiation is offering lower airfares via unbundling and offering ancillary services. This thesis discussed airline ancillary services from a marketing perspective, specifically from the retail and service industry point of view. The concept of airline ancillary offerings is explained with the help of applied examples from the airline industry with the support of marketing concepts. The researcher investigated the effects of ancillary offerings in the airline industry and the practices in use for their marketing. It was found that airline ancillary offerings allow passengers to buy only what they need for their travel and gives them control over travel costs thus building airline brand loyalty. The technical process of buying airline ancillary offerings via online retail and GDS travel agents was discussed briefly. Key words: Airline retail, ancillary services, à la carte pricing, bundling/unbundling of services.
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    A comparative study of international airline’s ancillary functions
    (University of Management and Technology, 2016) Sajid Nadeem
    The airline industry has been struggling to survive in economic turbulence throughout its history. The volatility of the industry structure has driven the policy makers to come up with new sources of income in order to survive the fierce competitions from local and foreign competitors and the high fuel costs. Although airlines have been generating non-ticket revenue in the past by auxiliary functions, e.g. ground handling, maintenance, cargo logistics, duty-free shopping, consultancy, charters, inflight catering, and so on but these functions were generally viewed as separate businesses.The current mutually destructive competition market has created what strategy guru W. Chan Kim called a Red Ocean. In order to create a blue ocean, airlines are now focused on competing through brand differentiation. One strategy for differentiation is offering lower airfaresvia unbundling and offering ancillary services.
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    Rethinking the Black-Box Relationship between High Performance Work System and Job Performance with the Moderating Role of Employee Age, Gender and Job Tenure
    (University of Management and Technology, 2018) Sajid Nadeem
    This study explored the relationship between high performance work system (HPWS) and its impact on job performance with the moderating role of three socio-demographic variables, i.e. employee age, gender and job tenure, in the context of the Pakistani airline industry. These moderations were proposed in response to recent strategic HRM literature calling for the examination of new intermediary variables in an attempt to unlock the “black box” of the HPWS and performance relationship. Seven high performance work practices (HPWPs) i.e. selective staffing, job security, training, empowerment, rewards, teamwork, and career opportunities were used to compute HPWS. Survey data was collected from 319 flight attendants working in three Pakistani public and private sector airlines. The proposed moderations of age and gender were supported, and a significant positive relationship was found between HPWS and job performance. Implications of study findings and future research directions are discussed.