Browsing by Author "SYEDA HAMEEDA BATOOL GILLANI"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    PROMOTION OF PAKISTAN HALAL INDUSTRY AS POTENTIAL HALAL FOOD HUB
    (UMT,Lahore, 2015) SYEDA HAMEEDA BATOOL GILLANI
    Halal in spite of religious issue is becoming a universal sign for quality assurance and standard of living. The world market for Halal goods and services is rising into influential energy in the pitch of world commerce and finance. Halal Products and Islamic Financial Services have market share of one trillion USD annually, and rapid growth is expected in forthcoming years. The aim of this study is to survey the potential and expectations of Pakistani halal food producers, financial management institutions, government logistics support, NGO‟s and Consultancy Services anticipate in Promoting Pakistan halal food industry as potential halal food hub. The survey of the study explored the halal food producers‟ awareness, perception and the strategies they adopted to uplift the halal industry of the Pakistan. Shariah compliance and standards also analyzed in the survey. The findings of the study suggest that Pakistan have abundant opportunities to unlock new business potentials by catering to the financial assistance, government support and NGOs amenities of the halal economy stakeholders. This study also explores upon the growth determinants and prospects of the Pakistan halal industry and the value propositions Islamic finance, government and NGOs offer to hold up businesses in the world halal industry. Halal practices are perceived as a sensitive issue among Pakistan halal food producers and operators. The study found that Pakistani food producers and distributers perceived that most of Muslim consumers prefer halal food items, a proper advertising and marketing strategy of Pakistan halal food could be a competitive advantage in this regard. Some policy actions are needed to be established as governance of halal is unsystematic in Pakistan. This study will be of great significance to the Marketers and food manufacturers in Pakistan. Pakistan halal marketers need to identify the position of Pakistan in the mind of various consumers throughout the world