Browsing by Author "SAHAR ASLAM"

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    The use of speech acts and their communicative functions in memoranda of an academic organisation
    (UMT Lahore, 2010) SAHAR ASLAM
    The present research highlights the importance and significance of memoranda by analyzing its communicative function. It aims at finding the frequency of various kinds of speech acts in memoranda selected from three different sources. This research applies Driven and Verspoor (2004) Cognitive typology of speech acts that is quite contemporary and comprehensive. This research investigates the differences in use of speech acts in relation to the category of memos as well as the types of communication i.e. bottom up, top down and horizontal. The researcher selected 43 memos from business communication books and 132 memos for COMSATS institute Management Science Department. The researcher classified memos of various types and analysed the communicative function of memos through speech acts classification and examined the effect of the role of status. The research is significant as it applies speech act theory for the analysis of text used in academic organization. It would contribute the analysis of text in Pakistani context. Qualitative analysis of the data depicts the significance of memoranda in an academic organization. By analyzing the communicative functions of memoranda, it substantiates the importance of memoranda to pass information, to direct, to offer, to invite, to give warning, and to give recommendations.