Browsing by Author "Rabiya Khan and Kamran All Khan"

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    Comparative study of TV drama viewership in Lahore
    (UMT, Lahore, 2013) Rabiya Khan and Kamran All Khan
    This study aims at finding the viewership of TV dramas in Lahore, the capital city of the largest populated Punjab province of Pakistan The study is based on survey methodology and the data was collected through the questionnaire comprising 14 questions. A sample size of 100 respondents aged 20-50 was with equal representation of males and females from all walks of life was taken. The study found that the love affair dramas are highly popular among the TV dramas viewers, as compared to dramas based on social issues, home politics and comedy subjects. Comedy dramas are second most popular among citizens of Lahore, especially males.