Browsing by Author "Quratulain"

Now showing 1 - 3 of 3
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    Exploring conversational implicatures in the comprehension of requests by preschool children of the selected schools in lahore
    (UMT Lahore, 2024) Quratulain
    This research aimed to determine the effects of conversational implicatures on the comprehension of requests by preschool children, one of the most under-researched areas within the linguistic field, even though it supports an integral part of language acquisition and understanding. Using an explanatory sequential mixed-method design incorporating both qualitative and quantitative methods, the study effectively attempted to close this gap. During its quantitative part, preschoolers performed several request comprehension tasks along with standardized language assessments, which enabled an investigation of the relationship between the children’s linguistic developmental milestones and their ability to decode requests embedded with conversational implicatures. Later in the qualitative part, the video-recorded responses to comprehension tasks were transcribed, and a detailed qualitative content analysis was conducted, revealing the subtle cognitive strategies used by children in understanding requests with implied meanings. Anticipated ramifications had theoretical value in promoting the understanding of children’s pragmatic development during their early childhood and highlighting the shaping role of conversational implicatures. Moreover, the originality of the research design, in which the quantitative and qualitative strands are combined, and it helps to develop a broader perspective of how children react to some linguistic subtleties, serves as a helpful knowledge source for the educational practitioners and caregivers aimed at the improvement of communication and language support for young learners
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    Impact of supervisor’s emotional intelligence and political skills on employee’s engagement
    (University of Management and Technology Lahore, 2017) Quratulain
    The main aim of this research is to find out the relationship between the emotional intelligence and political skills of supervisor with the level of employee engagement in Pharmaceutical sector of Lahore. The data were collected from 170 supervisors and employees that are working in pharmaceutical industry in Lahore. 200 questionnaires were sent out of which 170 usable responses were received totaling to a response percentage of 85%. The data were analyzed using multiple regressions in SPSS 20 and it is revealed that political skills and emotional intelligence of supervisors have an impact on increasing the level of engagement of employees but emotional intelligence is more effective in this regard. This thesis has contributed to the extant knowledge on the political abilities, emotional intelligence and its results. Thesis supports the argument that factors of emotional intelligence and mentor's political abilities are perceived by workers in favorable manners.Furthermore, it will guide the supervisors in pharmaceutical industry to use their political skills and emotional intelligence to engage employees.
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    Representation of Female Immorality in Pakistani Media. A content analysis on Pakistani dramas (2018-20202)
    (UMT.lahore, 2020) Quratulain
    This study aims to investigate the image and portrayal of women in Pakistani Television Dramas regarding the biasness, depiction and role providence. A majority of people in Pakistan consciously or unconsciously believe that dramas or movies are often said to be the reflection of the society. As far as showing women as criminals in dramas, things seem to have only worsened over time. In most of the dramas of recent times, a woman is depicted either unfaithful, liar or cunning. These dramas arguably encourage crime stories among young girls. Women crime stories have become top stories in Pakistani television dramas: as it has taken a lot of importance not only because of women issue but crime stories as well. The present study explores the Representation of female criminality in Pakistani electronic media. The methodological tools of content analysis and critical discourse analysis will be used to investigate that how media portrays females as criminals in dramas. Three Pakistani most popular dramas will be taken as sample in which females are portrayed as worse criminals. Even after the advent of feminism and social progress in the current era, Pakistani society still retains its identity as a strict one regarding morals, customs and culture. Despite the fact, that women are represented as strong, liberal, or clever. The study examines the controversial image of women as presented in Pakistani television dramas.