Browsing by Author "Nimra Raza"

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    A linguistic analysis of gender-based partiality in pakistani advertisements of selected products of domestic use
    (UMT Lahore, 2019) Nimra Raza
    This study, approaching language in the broadest semiotic terms of an interplay of symbols, images and ideas, analyzes gender-based partiality in the language used in the advertisements of products of daily household use in Pakistan, their encroachment on socio-cultural norms, their cultivation of media-myths, and the impact of such phenomena on the probable sale of those products. The paramount importance of advertisements for commercial purposes as one of the most important forms of urban industrialist socialization ordains that its semiotic patterns can index the behavior of a society, especially one like Pakistan that is being rapidly transformed by the impact of globalization. Through a combination of both qualitative and quantitative research techniques, the researcher has tried to probe deep-rooted ethical concerns of the Pakistani community regarding issues of representation strategies in popular advertisements. In doing so, the exploitation of images of femininity and womanhood is uncovered in relation to media myths that directly affect the lives and thoughts of a large percentage of the population of Pakistan
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    Negative effect of cell phone on class room learning
    (University of Management and Technology, 2012) Abdullah Umer, Muhammad; Nimra Raza
    This study aim’s at knowing the negative effects of cell phone on classroom learning environment. A sample size of 100 students of four universities of Lahore aged 17-25 years was taken using quantitative research survey methodology. The data was collected through questionnaire containing 25 questions. The study found that most of the students use cell phone in classroom and it negatively affects the learning atmosphere. Students use mobile for SMS, calls, internet browsing, dictionary, and listening to music etc. The study also revealed that cell phone usage is negatively affecting the classroom learning atmosphere, student are more interested toward cell phones as compared to their studies.
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    Negative effect of cell phone on classroom learning
    (UMT, Lahore, 2012) M. Abdullah Umer; Nimra Raza
    This study aim’s at knowing the negative effects of cell phone on classroom learning environment. A sample size of 100 students of four universities of Lahore aged 17-25 years was taken using quantitative research survey methodology. The data was collected through questionnaire containing 25 questions. The study found that most of the students use cell phone in classroom and it negatively affects the learning atmosphere. Students use mobile for SMS, calls, internet browsing, dictionary, and listening to music etc. The study also revealed that cell phone usage is negatively affecting the classroom learning atmosphere, student are more interested toward cell phones as compared to their studies.