Browsing by Author "Muhammad Shehroz Qazalbash"

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    Influence of Corporate Social Responsibility (CSR) Practices on Employees’ Affective Commitment and Self-Esteem while Building Corporate Culture in an Organization
    (UMT, Lahore, 2022) Muhammad Shehroz Qazalbash
    The influence of corporate social responsibility (CSR) activities on businesses external stakeholders (government-related, society-related) has been the subject of many research papers. However, the impact of CSR on internal stakeholders (employees), has begun to attract in recent studies. Moreover, with respect to employees’ perception (EP) prior studies were mainly focused of CSR impact towards safety behaviors or health safety. Whereas, this paper focuses on impact of CSR on employees’ perception with respect to individual’s affective commitment and self-esteem. On reviewing the literature, it was found that little to no research has been conducted to determine the influence of CSR on affective commitment and self-esteem of employees working under Aviation Industry of Pakistan. A theoretical research design was proposed for this study and a questionnaire of eighteen (18) close-ended questions were adopted. The data was collected in person as well as via Google forms. The sample comprises of airline employees’ working at LHE and City offices at Lahore, Pakistan. A total of hundred (100) responses of individuals were collected during the study and to analyze the sample data, SPSS 25.0 software was used. Descriptive statistics, factor analysis, reliability analysis and Regression analysis (hypothesis testing) was executed. Analyzing the data, the results shows positive influence of CSR activities on employees’ perception. When building a corporate culture and implementing CSR activities in businesses, employees’ affective commitment enhances towards their work and their self esteem influences positively.