Browsing by Author "Muhammad Abdullah Qasim and Muhammad Salahuddin"

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    Market Mania
    (UMT, Lahore, 2022) Muhammad Abdullah Qasim and Muhammad Salahuddin
    The way we do offline shopping is tiring and time consuming. It is difficult to visit shop to shop in search of most suitable product to buy specially in electronics consumer market. Market Mania is an online web-based electronics shopping store. In the present time world is going towards innovation and technology. “Bricks and Mortar” stores are discouraged by people world-wide. Companies are adopting online shopping stores to meet the requirements of customers. Amazon is a leading market place for online shopping. Amazon is adopted world widely by the consumer and seller alike. They can easily buy and sell products online. According to “Invesp”, the countries with the leading average e-commerce revenue per shoppers are: USA($1,804), UK($1,629), Sweden ($1,446), France ($1,228) and Germany ($1,064). E-commerce retail purchases are expected to rise from 14.1% to 22%. Amazon reported a 70% increase in earning in Covid pandemic and sales were US$96.1 billion up. The big e-commerce platforms world-wide are Amazon, JD.com, Alibaba and eBay. According to “Markin Blog”, “Amazon” holds the revenue of $469.82 billion with market cap $1,691 billion with 1,608,000 employees. ”JD.com” holds the revenue of $149 billion with market cap $109.2 billion with 385,375 employees. Similarly “Alibaba” holds the revenue of $109.48 billion with market cap $330 billion with 251,462 employees. “eBay” holds the revenue of $10.42 billion with market cap $41.62 billion with 10,800 employees. The sudden hike of the online shopping customers is seen world-wide due to Covid pandemic. The Covid pandemic continues to have a significant influence on online consumer behavior around the world. Millions of people stayed at home and most popular alternate of in-person shopping is shop online. Due to covid pandemic over 2 billion people purchased goods and services online. During the same year online sales surpassed 4.2 trillion US dollars world-wide. Customers can get variety of discounts through online shopping. Companies are giving discount to encourage online shopping. Market Mania customers can view and search any electronic products. Customers can search products and brands by applying different filters. Customer can add items to the cart that they want to buy. Customers can fill the form to checkout items. Customers can also give remarks and reviews about products. Customer can also contact with customer service team by contact form. Website administration can assign role to employees. Store Manager can manage products here and manage their sales. Sale manager can add products to the store and manage brands. Special promotional advertisements of brands on different products with countdown timer can be added by sale manager. Sale manager can add discounts to the products as per store policy. Delivery can be done by delivery team. Delivery boys deliver product on the door steps. Special video of advertisement can be played at the website. Customer service will be handled by customer service team.