Browsing by Author "Malik, Ammar"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Impact of Hindi Language Cartoons on Pakistani Children
    (University of Management and Technology, 2013) Malik, Ammar; Arslan, Muhammad
    Language is an essential part of any society, it is one of the basic foundation on which the society’s norms, values and culture is built. Language is also considered as a basis of identity; through which individuals identify themselves as a part of a larger group. In the current era of the information age where mass media shapes and preserves the cultural values in a society and because of globalization and easy access to information everyone is touched to some degree or the other by the messages of the mass media. For young children and teenagers cartoons are the most preferred form of entertainment, every child watch cartoons as they are fun and entertaining; some of the cartoons are humorous and others are adventurous depicting superheroes with superpowers fighting the evil and saving other people, cartoons are a form entertainment, education, and sometimes a form of ethical education for the children. Children in Pakistan are no different; with the growth of the cable TV almost every household in the country has access to television and programming from all over the world, a total of 85 satellite TV licenses were issued between 2003-2010 and PEMRA issued 2500 cable TV licenses in the same period of time(PEMRA, 2010)and because of the demand for entertainment for children every cable operator provides different cartoon channels to its customers. The language barrier and increasing demand which Pakistani media industry failed to bridge; cable operators started telecasting Indian cartoon channels as well as Hindi dubbed cartoons to its customers all over Pakistan.