Browsing by Author "MUHAMMAD NAEEM FAZAL"

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    Analyzing persuasion and metaphor in pro-war rhetoric of pakistani and indian perspective
    (UMT Lahore, 2022) MUHAMMAD NAEEM FAZAL
    Pakistan and India are two major countries in South East Asia. Despite being neighbors, both countries have hostile attitude towards each other. The fact that both countries are nuclear states makes it very alarming for the peace and stability of the region. The situation gets more worst because the public from both the countries also have strong hostile emotions for each other and always ready to get into the war. The main reason for this hostile attitude in public is due to war rhetoric built by their leaders. This study deals with the war rhetoric build after Pulwama attack by leaders of both the countries. The researcher has adopted qualitative research paradigm and used Aristotle’s Rhetoric Artistic Proof George Lakoff’s “The metaphorical structure of foreign policy” as theoretical framework to analyze persuasion of war and use of metaphor in pro-war rhetoric respectively. Total nine speeches, five from Indian and four from Pakistan’s side were selected. It is found that leaders from both the sides used ethos, pathos and logos to persuade their public in favour of war. Moreover,leaders of both the states also used different metaphors in their speeches to convince their public that war is inevitable. The study was only limited to the war-rhetoric built after Pulwama attack, and only analyzed speeches by the head of political and military leadership.