Browsing by Author "Khurshid, Muhammad Adnan"
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Item Airline marketing strategies in Pakistan(University of Management and Technology Lahore, 2016) Khurshid, Muhammad Adnan; Fatima, ShazeenaMarketing is considered as an integral part of any business. Organizations use it as an effective tool for delivering message to customers in attractive way by understanding and satisfying their needs and wants. But unfortunately, Pakistani carriers aren’t giving any kind of special attention towards this important tool. Our objective in selecting Airline Marketing Strategies in Pakistan for final practicum is to discuss the mistakes of marketing that Pakistani carriers are committing, the problems in marketing strategy due to which customers are switching to foreign carriers like Emirates, Etihad, Qatar, Turkish and so many others. We also quote examples of successful airlines and analyze their marketing strategies with Pakistani airlines and discuss that they should modify or change their ancient marketing strategies. In the end, we give some recommendations that how Pakistani carriers can make effective marketing strategies to attract more customers and strengthen relations with loyal customers because without loyal customers, no airline will touch the heights of success.