Browsing by Author "Idrees Arif"

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    The cupcake kingdom
    (UMT, Lahore, 2022) Idrees Arif; Shaliza Haider
    This study aims to design a brand, further advertise on it and create a relevant PR campaign of the same brand During pre-production, project carried our marketing analysis such as swot analysis and PEST analysis along with other marketing tools. Made story boarding for the advertisement during pre-production phase as well. In terms of PR campaign, the project was collaborated with other renown chefs for the purpose of brand recognition. Although, this project continued with execution of designed storyboard for advertisement. Shooting was carried out using all tools.Conclusively, A brand was created with a tvc and a PR campaign.