Browsing by Author "Hanan Iqbal"

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    Advertising and e-marketing plan for
    (UMT.Lahore, 2018) Syed Tanzeel-Ur-Rehman; Zaman Saif; Hanan Iqbal; Omer Aziz Khan
    Pakistan’s textile industry is one of the largest industries in the country and contributes to approximately 8.5% in GDP. Such a glorifying contribution in the country enabled Pakistan to contribute to fulfill 9% of the needs of global textile industry. This achievement has a much positive impact on the global economic image of Pakistan. Our of 1,221 ginning units, 422 are spinning units, 124 large spinning units while 425 small unites produce textile. Pakistan’s prestigious textile industries including Khaadi and Nishat are globally known and recognized. In this project of ours, we seek to extract consumer’s perception, record the market’s response and devise an accordingly much accurate digital marketing solution and advertising campaign which in turn will help amplify the footfall, thus ultimately prompting a derivation of sales plan of Din Lifestyle (DLS). The project focuses on the research with on-ground surveys, consumer surveys, market surveys and interviews so as to record the demand of target audience. With the help of Digital Marketing Solutions and Advertising Campaign, the research will help increase the customer footfall and sales of Din Lifestyle (DLS), Wapda Town Branch, Lahore. Din Lifestyle (DLS) – A female clothing brand and a project of Din Group of Industries – offers unique but distinct styles, fashion designs and comfortable fabric that ensures the implementation of industry-standard printing and embroidery techniques. DLS strives to bring the lifestyle, which is per se to the fashion trends and is perfectly in relation with the fashion of today. The research team of the project compiled a series of questionnaire, which helped recognize the major problems that affected the footfall of customers. The research helped us recognize the problems and helped decide which digital platform works best for influencing the target audience. Upon collecting the analytical and demographic data, the information helped us to understand how the chosen platforms and marketing techniques could benefit the business and footfall of customers. The research will help DLS to invest not only on its usual advertisement needs but to update its methods and relations with the ever-changing trends, seasonal sales and promotions.