Browsing by Author "Hameed, Shehla"

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    Morning Shows and their Viewership: Watching Habits and Perception of Urban Women
    (University of Management and Technology, 2018) Hameed, Shehla
    This study investigated the “Morning Shows and their Viewership: Measurnig the Watching habits and perception of Urban women “Do they watch the Morning shows?” 87.5% of women said yes, they dowatch Morning shows. Only 25% of ladies don’t like to watch Morning shows. They think it’s a waste of time. The results show that women like to watch Morning shows and participate in them as well. Women think that they can watch these programs with their families. The popular method of Survey Research was applied to conduct this study. The findings of this study is based on statistical analysis of 200 convincing returns of self-administered questionnaires. The results show that watching habits of Morning show is decreasing in the society. 32.5% respondent said that family made them decide to watch morning shows. Mostly, women like to watch morning shows on Saturdays and Sundays. The study found that women like the host of the show and the guests invited. Women usually watch shows in repeat telecast. They said this is the time when they are free. 54.5% women said that they watch morning shows for entertainment. Women like to attend Morning shows as audience andtake part as guests. They like to participate in competition and they enjoy it a lot. They like music, beauty tips and food recipes that are shown in these shows. Sanam Jang is admired by most of the women.