Browsing by Author "Fizza Ahmed"

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    The use of social media among the female students of UMT
    (UMT, Lahore, 2011) Fizza Ahmed
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    The use of social media among the female sutdents of UMT
    (University of Management and Technology, 2011) Fizza Ahmed
    Is there anything that the internet can’t do for us? It entertains us, keeps us informed, helps us keep tabs on our friends, lets us buy and sell used textbooks, gives us an opportunity to share our thoughts with the world, lets us express our personalities and enables us to find old classmates. As for the present-day internet, it illustrates the concept of Web 2.0, an interactive environment where people form collaborative communities such as social networking sites (such as Face book), user-generated sites (such as YouTube), and group effort sites (such as Wikipedia). It is a world that is constructed by users. One of the hallmarks of Web 2.0, user-generated content has become increasingly popular on the web. Also, advertising and marketing are creeping into many popular websites as the internet becomes increasingly commercialized. Web 2.0 has also acquired a more commercial aspect. Among investors and entrepreneurs, the term refers to a site that requires little risk and could bring huge rewards. Take Flickr.com, for example. With only 10 people on the payroll and the users providing the content, the site attracted millions of visitors. Not surprisingly, it was acquired by Yahoo! for around $4 million. Social networking site dodgeball.com, started by a couple of NYU students was snapped up by Google.