Browsing by Author "FATIMA NAEEM"

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    CONSTRUCTION AND DECONSTRUCTION OF NARRATIVES
    (UMT.lahore, 2022) FATIMA NAEEM
    This research study provides an understanding of the binary discourse and employs it as a base to scrutinize the presidential speeches and statements, spanning from President George Washington Bush's comments on the night of the 9/11 attacks to his State of the Union address in which he declared Iran, Iraq and North Korea as "Axis of Evil." He created a good image of the Americans and dominated the public interpretation of the 9/11 terror attacks through his choice of words. The study examines Bush's allegorical construction of the enemy's identity when he labelled the suspects of the attacks as Muslims further hyping the stereotype that all the terrorists are Muslims and Muslims are terrorists. His discourse established the boundaries of discursive definition and imposed cognitive restrictions on the issue of terrorism. The beginning of “Us versus Them” or “United States versus Islam” established a culture of fear of terrorism that is continually associated with Muslims. Terrorism was seen as a problem that existed outside the United States (U.S.) rather than the problem inside or with the U.S. This study seeks to investigate the narrative constructed by the usage of specific language. It validates that Bush employed progressively aggressive language to generate a war-like aporia. Element of otherization is present in the ideology of Al Qaeda too. Leaders associated with Al-Qaeda also employed binary in their stances. Militant Islamists always hated the West because of the cultural differences. Osama Bin Laden wanted to provoke a response of the U.S. that would polarize the region and weaken the moderates and the secular forces.
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    Isolation, identification and characterization of extremophilic bacteria from cosmetic foundation
    (UMT Lahore, 2025-08-22) AMINA BIBI; FATIMA NAEEM; RABIA KHURSHEED
    The emerging use of cosmetic products specifically makeup foundations have elevated interests about microbial contamination and its effect on skin health. This article revolves around the isolation, identification and characterisation of bacteria capable to grow and survive on high pH levels of 10, in foundation swatches from multiple cosmetic brands. The implication of molecular, biochemical and microbiological techniques including 16S rRNA sequencing confirmed the bacterial strains as Pseudomonas aeruginosa, that contributes to cause dermatological problems namely acne, eczema, itching, breakouts, infections and dryness. The insights showcase the demand for enhanced compositions and preservation techniques to improve product quality and skin safety. The article participates in public health by offering awareness about pathogenic contamination of cosmetics, stresses stricter regulations and management to improve product quality and hygiene. Moreover, our research aligns with and supports the United Nations' SDG 3, 9, and 12 which promotes a holistic approach to sustainable development.