Browsing by Author "Asim Elahi Mangat"

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    MODERNO
    (University of Management and Technology Lahore, 2016) Asim Elahi Mangat; Mirza Raaied Baig; Umair Saleem; Aamer Ashraf; Usman Yasin
    Many views about the contribution of PakistanTextile Industry (PTI) for the economy of Pakistanhave been presented so far. Most of these views are based on the facts provided by the government and the textile industry. More than 60% national exports are textile products. It is one of those industries, which provides employment opportunities to a large labor force in Pakistan. According to a recent report of APTMA, PakistanTextile Industry contributes 8.5% to the total GDP and employs 40% of industrial workforce. PakistanTextile Industry caters to all sorts of textile and clothing demands of Pakistan. Moreover, it is also exporting goods of worth more than US $ 14 billion. Since the total international market size is more than US $ 800 billion, it also shows that the share of PakistanTextile Industry in international trade is only 1.75%.
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    Moderno: expansion plan feasibility
    (2017) Asim Elahi Mangat; Mirza Raaied Baig; Umair Saleem; Aamer Ashraf; Usman Yasin
    Many views about the contribution of Pakistan Textile Industry (PTI) for the economy of Pakistan have been presented so far. Most of these views are based on the facts provided by the government and the textile industry. More than 60% national exports are textile products. It is one of those industries, which provides employment opportunities to a large labor force in Pakistan. According to a recent report of APTMA, Pakistan Textile Industry contributes 8.5% to the total GDP and employs 40% of industrial workforce. Pakistan Textile Industry caters to all sorts of textile and clothing demands of Pakistan. Moreover, it is also exporting goods of worth more than US $ 14 billion. Since the total international market size is more than US $ 800 billion, it also shows that the share of Pakistan Textile Industry in international trade is only 1.75%.
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    Online Shopping Behaviour
    (UMT, Lahore, 2020) Asim Elahi Mangat
    Identification of factors affecting the purchase decision of online buyers in Pakistan is an important question. The emerging trend of online shopping around the globe, although the term E-commerce is not new to the western world but its trends have entered the Asian market just a decade ago. Pakistan is also heading towards the horizon of the latest technology. People are now more aware of their access to a wider and broader market which is available at their single click. The access of internet has allowed the people to communicate with each other round the clock. People can exchange their pictures, videos and ideas on several social media platforms like Facebook, twitter and Instagram. Besides commination, the internet has opened several gateways for small and large businesses across the world. Several platforms have been setup for B2B transactions which has enabled the businesses to reach the markets of other regions and it has also made the trade easier (Baubonienė & Gulevičiūtė, 2015). Internet shopping has been widely accepted across the world and it is becoming more and more popular among youth of developed and developing countries. This is mainly because it provides more ease and comfort to buyers in busy and hectic life schedule. Another most important reason is behind the growing trend of online shopping is the access to a lot of information, variety and choices (Verma & Jain, 2015). The study was conducted to monitor the online market’s aspects in Pakistan so it proved to be important as it explored some unfolded trends, factors and important aspects of the Pakistan’s market and the behavior of Pakistani online purchasers.