Browsing by Author "Anam Ashfaq"

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    Chauvinistic traces in daily conversation
    (UMT.Lahore, 2023) Anam Ashfaq
    This study aims to study Chauvinistic Traces in Daily Conversation; a Critical Discourse Analysis of Male and Female Vocabulary Usage in the Milieu of Fairclough 3d Model. Critically analyze the nearness of chauvinistic traces in everyday conversations by analyzing male and female vocabulary utilization. In spite of the advance made towards sexual orientation balance, vocabulary remains a capable instrument that reflects and propagates societal standards and inclinations. Through a basic talk examination approach, this research explores how vocabulary choices contribute to the support of sex generalizations and imbalance. The study’s findings are to uncover particular designs in male and female vocabulary utilization, with particular linguistic markers related with chauvinistic language. By revealing and analyzing these chauvinistic traces in daily discussion, this research gives important bits of knowledge into the unpretentious ways sexual orientation inclinations are sustained through language utilize. The study points to raise mindfulness and start basic discourses encompassing the effect of language on gender balance. By understanding the chauvinistic traces in language, we are able work towards cultivating a more impartial and aware society, where language serves as a stimulus for positive alter instead of propagating gender predispositions. Through carefully looking at the vocabulary utilized by both males and females, ready to distinguish linguistic markers that strengthen conventional gender parts, objectify people, and put down certain groups.
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    Climate crisis and pakistani media
    (UMT.Lahore, 2025) Anam Ashfaq
    This study explores the role of media (PSMs) on climate in spreading information and promoting awareness about the change of climate. This analysis on climate change is analyzed via lens of critical discourse analysis (CDA) of Fairclough, (1995); reveals the type of language used to convey informational and awareness messages (PSMs) on climate crisis. This research critically examines the ways national televisions are concentrating on the language, concerning about climate change. It also shows that media is diligently serving for climate action, critically calling on society and people to aware about preventive measures against potential natural calamities. This study focused on qualitative and quantitative approach. For the qualitative purpose public service messages from 2020-2025 are analyzed through Fairclough, (1989) 3D Model and for the quantitative purpose a questionnaire survey has been conducted among students of undergraduate. This study serves as qualitative descriptive analysis that will not only highlight the communication purpose rather unveil the climate change public service messages that are the need of the current scenarios. This study explores how these campaigns either hinder or empower the ability of public to address climate related issues. This research adds to the broader climate change communication field by contributing awareness into how discourse of media can either impede or facilitate climate crisis and focusing the need for solution-oriented and more comprehensive informing in public broadcasts. This study is catering SDG 4 and SDG 13. SDG 4 refers to the quality of education whereas this thesis has actually direct link with the quality of education on the undergraduate level. SDG 13 is related with compacting climate change and the very schema of the ecolinguistic is actually the main theme of the study in climate change related with ecolinguistic factors. Keywords: Pakistani media, climate change, ecolinguistic, climate crisis, PSMs, CDA, SDG 4, SDG 13.