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Browsing by Author "Ali Raza Babar"

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    Impact of employee’s motivation, and perceived demographic characteristics of public on emotional labor in public organization of Pakistan
    (UMT, Lahore, 2019) Ali Raza Babar
    This project has discussed emotional labor's concept by using different scales and strategies like surface acting, deep acting, emotional consonance, and suppression. In the same way, demographic characteristics are also discussed. In public offices employees are deeply involved in emotional activities because their involvement with people are on a daily bases and people reaction varies from person to person. This research is quantitative and almost 100 employees of the Federal Board of Revenue (FBR) and Services Hospital Lahore (SHL) participated in the data collection process. This thesis is constructed on primary data and this data is collected by the help of a questionnaire. After that data was further analyzed through software called Statistical Package for Social Science (SPSS) and further analyzed by descriptive statistics and linear regression. Linear regression was carried out to calculate the significant values of variables. Results show that emotional labor is more engaged with deep acting and demographic characteristic. Moreover according to a linear regression result employee’s motivation has an inverse relation with deep acting. If we increase employee motivation the deep acting will decrease. This analysis provides implication for the Federal Board of Revenue and Services Hospital Lahore as how to familiarize and employ the effective emotion’s strategies.

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