Browsing by Author "Adnan Ahmad Khan Lodhi"

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    Rebranding of Maza juice to boost it sales
    (UMT.Lahore, 2023) Adnan Ahmad Khan Lodhi
    In the highly viable beverage industry, pictorial appeal shows a dire response in enticing consumers and distinguishing products from contenders. This thesis explores the connotation of packaging design and overall pictorial appeal in boosting sales and presents a deliberate approach for Maza Juice, a local juice brand, to compete with international juice brands. By leveraging operative packaging design stratagems, Maza Juice enrich brand visibility, develop consumer acuity, and eventually increase sales in the market.