Browsing by Author "ALI RAZA"

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    ROLE OF FACEBOOK ALGORITMIC CURATION & GENERATIVE AI IN POLITICAL POLARIZATION
    (UMT.Lahore, 2024) ALI RAZA
    This research paper investigates the impact of AI Algorithmic curation and filter bubbles on the spread of misinformation and political polarization in Pakistan. It also highlights the recommendation system of Facebook and its role in exposing users to content based on selective exposure. The role of AI and recommendation algorithm curation in spreading misinformation, and deepening polarized political views have raised concerns. The Social Media Algorithmic Curation crafts a system based on personalization that improves user experience on the platform and maximizes engagement. However, this technique is also deepening polarization in society by reinforcing pre-existing beliefs and limiting dissenting viewpoints.