Institute of Aviation Studies (IAS)

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Low Cost Airline Business Plan in Pakistan as Domestically
(University of Management and Technology, 2017) Anwar Husnain, Syed; Adnan, M.; Jabbar, Faheem
We are three members in group and we are focusing on Pakistan’s future to give it a cheap travel by introducing a low cost carrier. As we know that in Pakistan people cannot afford expensive air travel fare. So we decide to introduce one class of low cost airline i.e. Economy class. It is a cheap fare airline & launching in Pakistan domestically. We target the middle and mediocre class people to give them cheap air travel. According to our research we came to know that the domestically travel demand of Pakistan grows faster than average growth rate of the world travel. We decide to have one type of fleet in our airline operation, so we selected B737-800 aircraft for the air travel. Its Headquarter will be in Karachi. We target some cities of Pakistan i.e. (Lahore, Karachi, Islamabad, Quetta and Peshawar). We are making a strategy according to 4ps & Pestle analysis. We are focusing on the customer that what are their needs & wants. SWOT analysis firmly decides the company strength, weakness, opportunity and threats. It will show us the future growth of the business and will also guide us a path way that how we will be competing our competitors on the table.