2025

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Browsing 2025 by Author "M. RIZWAN"

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    Examining impact of social media on umt youth academic performance
    (UMT Lahore, 2025) M. RIZWAN
    This study investigates the impact of social media usage on the academic performance of students at the University of Management and Technology (UMT). The research sample consisted of 100 participants who provided data for analysis through regression analysis and reliability tests. Data reveals social media engagement along with linked factors produce 43% of the factors that affect academic performance. Students experience three critical impacts from their over-engagement with non-academic social media activities: their academic grades decrease and their studying efficiency declines together with reduced assignments finished. The results from regression testing demonstrated how using social media randomly links directly to student procrastination and minimized concentration alongside educational outcomes. The use of structured academicoriented social media networking activities demonstrated minimal positive effects on student academic achievement even though unstructured usages showed negative influences. The research demonstrates how self-discipline together with effective time management helps students combat negative social media effects. Social media functions as an academic resource but excessive unmanaged use causes major academic failure. The proposed strategy involves establishing digital literacy programs that should coincide with university-based initiatives and public awareness initiatives to help students maintain responsible social media conduct. Future studies must investigate both extended-term effects and proven methods for maximizing social media benefits for higher education.