2007

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Customer relationship management
(UMT.Lahore, 2007) All Imran Ahmad; Amjad Subhani; Mehboob Hussain
Business means profit. So as more as we improve business process, our profit will increase. So being a student of computer science, we must focus on how we can improve the business process and make our customer more profitable. This keeping this fact in view, we decided to carry our final project on improving Business Process using CRM strategy. The term CRM (Customer Relationship Management) is a strategy used to learn more about customer's need and behaviors in order to make strong relationship with them. By using this strategy employees within the organization manage themselves according to that and improve our business services and make it more profitable. Companies need to know their customer preferences not only for the products but also for the services that companies provide. So the employees need to manage within the company to provide better services to the customer. Many companies in the world now days successful because of the better services and will managed relationship with the customers. Because employees in such organizations are well managed and their communication within the organization and with the customers is excellent. The methodology that make this possible is called CRM.