School of Business and Economics (SBE)

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Browsing School of Business and Economics (SBE) by Author "Ali Asghar"

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    Exploring the dark side of knowledge management (km) tactics: a study from Pakistan
    (3rd International Conference on Business Management (ICoBM), UMT, Lahore, Pakistan, 2013) Ali Asghar
    The field of knowledge management is being approached from variety of levels in which the dark side of knowledge management is almost neglected area, particularly in the context of Pakistan. This study, however, provides a fresh inquiry never taken before. Evidences are provided from all walks of life: social, economic, political, government, media, as well as corporate. Utilizing the authentic print media reports along with the model of tactics on dark side of knowledge management given by Alter (2006), this paper focuses upon the distortion, suppression, and misappropriation of knowledge during creating, acquisition, refining, storing, retrieving, distributing, and presenting knowledge. Content analysis of these reports has been administered to present the dark side of knowledge management tactics within Pakistani context in systematic and logical progression. This study also provides insights for those optimistic knowledge managers and scholars who are ever used to looking at the bright side of knowledge management and ignore the dark sides at the cost of bright sides. Through this study, one can take a contrast while looking at the gloomy and dark side of KM when he confronted with the stark realities of KM facets.
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    Which positioning strategy outperforms?
    (Science International Journal, 2014) Shrafat Ali Sair; Nazia Rafiq; Ali Asghar; Saima Ulfat; Muhammad Ahsan Jamil; Ali Abbas
    The effectiveness estimation of positioning strategies perceived by consumers is a challenge for marketers and confusion is still there in their minds, at the same time in the mind of strategy makers that which strategy is more successful. Successful positioning and its well established perception on consumer side are the symptoms of company’s long run progress and product’s success. Empirical, the relative effectiveness of taken positioning strategies is measured. A multidimensional scale is used to measure the effectiveness. The scale is constituted by the four dimensions including dissimilarity, uniqueness, favorability and credibility. Each dimension is assessed by the associated elements that are seventeen in total. Practically, three print advertisements from cellular industry are selected with the experts ‘opinion. Each advertisement represents the given positioning strategy. Quantitative data were gathered by showing these advertisements to the 100 consumers that are selected via purposive sampling technique. The statistical technique, ANCOVA is applied herein the study. The results showed both benefit positioning strategy and surrogate strategy received the much higher and significant score against the three dimensions of positioning effectiveness (i.e., favorability, dissimilarity and uniqueness) whereas results are not significant for credibility dimension.