2020

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Browsing 2020 by Author "MUHAMMAD SAYAM FAREED"

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    My travels
    (UMT.Lahore, 2020) NUMAN ASIF; MUHAMMAD HUSSNAIN ARSHAD; RASHID NOOR; AHMED SOHAIL; MUHAMMAD SAYAM FAREED
    Pakistan is a country, which is full of landscape, culture, heritage, and it is blessed with rivers and four seasons, a place, which is full of attractions and could be heaven for tourists. Unfortunately, since Pakistan’s independence, tourism sector was the most neglecting area for government; however, this sector survived by its own but unfortunately the war on terror and security issues broke the backbone of this industry badly in the past. In the recent past, the industry stood up again and this time, government with focus policies, providing security measures and much-improved infrastructure, supports it. Pakistan is also eyeing to raise approximately US$39.8 billion for the next 10 years according to the predications by “World Tourism and Travel Council” and the figure of Rs.1 trillion is the target of the government to achieve in 2025. Without a doubt, the current trend of Pakistan tourism industry is on rise and the growth of this market is undisputable, which provides an opportunity for My Travels to enter in this green field. Customized packages and emphasis on service was missing in the current market and My Travels is going to fill this gap and covering the loop by quality service with the help of its enthusiastic team members. My Travels is establish by group of young and motivated professionals with the objective to provide a one-window solution to meet the travel needs of variety of customers in Pakistan. The goal of the team is to become one of the best and sustainable travel service agency in the country by providing exciting and affordable travel plans, quality services and competitive prices to gain customers loyalty and build a long term relationship. We also believe that commitment, honesty and transparency will be the key of success for sustainability in the competitive market of Pakistan. “Pack Your Bags” is our brand identity to ensure our clients that the only thing they have to do, is just to pack their bags and rest of things is our responsibility. V This document will provide information about industry brief,the future trends and about the venture “My Travels”, with complete details of its vision, sales plan, marketing plan, management team background and financial statements. My Travels is expecting the rise in sales from Rs. 45,000,000 to Rs. 90,000,000 and Rs. 135,000,000 for three consecutive years. With the moto of service excellence, My Travels is going to convert its customers into its advocates, to do word of mouth marketing for building viable brand image.