The agriculture industry is vital to the global economy, and as technology advances, it
becomes increasingly important to streamline processes for farmers and agricultural
businesses. One such area of improvement lies in the procurement of spare parts for
tractors and other agricultural machinery. AgriSpares, an online platform designed to
simplify the process of purchasing agricultural spare parts, is the focal point of this
branding project. The primary objective of this thesis is to develop a cohesive brand
identity for AgriSpares, including the creation of a logo, mobile app design, website,
and promotional materials such as posters.