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Browsing MFLM by Author "Haziqah Sohail"

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    Truck art accessories merged with today’s contemporary art
    (UMT,LAHORE, 2020) Haziqah Sohail
    This research examines how Truck Art, a Pakistani indigenous art style, found its way into mainstream culture in the form of ornamental themes and products seen in fashion, clothing, and other home décor goods. The incorporation of truck art into everyday things might be viewed as a cultural revolution. One type of art becomes popular among the crowds, and it is absorbed into other products that are loved by the public. This study focuses on the visual portrayal of outfitters that are decked with truck art styles. On how such styles and the articulation of cultural aesthetics contribute to them in daily life. This study used a purposive sample approach to collect data from fashion designers and owners of various clothes firms in order to investigate the motivation and causes for truck art dissemination. This study sheds light on the Art is not simply a type of art, but also a platform for expressing one's cultural identity. As a result, it has gathered appeal among not just artists but also the general population. As a result of its depictions in many media, this art form grew and acquired appeal among the populace. Fashion and other consumer goods are two examples. According to the study, art may be a powerful vehicle for bringing a message through. Change in society as a result of its great effect, and it may also be used to promote Pakistan's cultural industries across the world. Different slogans are used too that depicts the society of Pakistan