In the highly viable beverage industry, pictorial appeal shows a dire response in enticing
consumers and distinguishing products from contenders. This thesis explores the
connotation of packaging design and overall pictorial appeal in boosting sales and presents
a deliberate approach for Maza Juice, a local juice brand, to compete with international juice
brands. By leveraging operative packaging design stratagems, Maza Juice enrich brand
visibility, develop consumer acuity, and eventually increase sales in the market.