2023

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Digital Footprint Analysis of Borjan
(UMT, Lahore, 2023) Aqdas Mustafa
The project will commence with an in-depth examination of Borjan's current digital presence, encompassing website analytics, social media metrics, search engine visibility, and sentiment analysis. This holistic evaluation will provide a clear understanding of Borjan's strengths, weaknesses, opportunities, and threats in the digital sphere. Following the analysis phase, a comprehensive strategy will be formulated, focusing on key objectives such as increasing brand awareness, driving website traffic, boosting customer engagement, and ultimately, maximizing sales conversion. This strategy will encompass various digital channels, including but not limited to social media platforms, search engines, email marketing, content creation, and influencer collaborations. Implementation of the strategy will involve the execution of targeted campaigns across different digital platforms, tailored to resonate with Borjan's target audience segments. These campaigns will leverage compelling visual content, persuasive messaging, and data-driven optimization techniques to achieve maximum impact and return on investment.