Department of English Language and Literature

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https://escholar.umt.edu.pk/handle/123456789/497

Higher degree by research can be a very different experience from postgraduate study. Research, either at the University of Management and Technology (UMT) or elsewhere in the world, opens up new fields of inquiry. When a student is studying hard for his/her degree, he/she wants to be rest assured that he/she is in the best hands.

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Browsing Department of English Language and Literature by Author "Mahrukh Baig"

Now showing 1 - 4 of 4
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    Analyzing the Advertising Discourse-A Journey from Sight to Mind
    (International Journal of Applied Linguistics & English Literature, 2013) Mahrukh Baig
    This research paper sets out to project an in-depth study of the advertising discourse by applying methodological approaches of Discourse Analysis and Critical Discourse Analysis to the chosen “advertisements”. It aims at examining the ‘power relations and struggles’ among product-producers and product-consumers, to gauge the level of psychological dominance exercised through the advertising discourse. The study, fundamentally, presents a counteranalysis of ‘advertising strategies’, as to how far they influence the consumers’ attitudes and to what extent the consumers direct their ‘discourse’. In other words, this research attempts to answer the question: ‘who turns out to be more powerful by controlling the other’s mind, in advertiser-consumer relationship?’, whether it is the consumer who shapes the discourse of advertisements through their demands, or the advertiser who affects the consumers’ beliefs through their ‘discourse’! Thus, the current paper presents a comprehensive review of the relevant literature leading towards a theoretical framework of preferred DA and CDA approaches to be further applied on the discourse of advertisements. And towards the end, it states the final remarks concluding the entire discussion and reflecting upon the effectiveness of Critical Discourse Analysis in its application on the advertising phenomena.
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    Cohesion coherence interdependence: Analysing cohesive devices to study coherence in the text
    (2012-10) Mahrukh Baig
    This paper places its focus on an in-depth analysis of text-forming (cohesive) devices in a literature-based discourse. The purpose behind the research is to highlight a significant role of cohesion in generating coherence of a text. Moreover, a detailed study of the language use in a post-war literary piece aims to facilitate the comprehension of linguistic varieties in the chaotic periods of turmoil.
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    A comparative analysis of Ezra Pound’s "In a Station of the Metro" and T. S. Eliot’s "The Love Song of J. Alfred Prufrock"
    (Maryland Institute of Research, 2012-10) Mahrukh Baig
    Pound and Eliot’s satiric criticism on the new morality of the modern world is skillfully achieved in their famous poems, “In a Station of the Metro” and “The Love Song of J. Alfred Prufrock”. This research paper is aimed at a comparative analysis of these poems, with particular regards to their thematic concerns and stylistic features.
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    Variety of the structure of some significant non-kernel clauses
    (International Journal of Humanities and Social Science, 2012) Mahrukh Baig
    The current paper presents an in-depth analysis of a variety of non-kernel clauses in English. The structures discussed include interrogatives and negatives with their contrastive types and uses. It further takes up clausal combinations such as subordinates and coordinates with reference to their various functions. Moreover, a detailed exploration of thematic variation follows with particular regards to information structure. Such constructions deal with extrapositioning, existentials and clefts as to how these clauses take account of information packaging in a message, thereby combining syntactic functions to the semantic and pragmatic strategies.