2015

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Browsing 2015 by Author "MUHAMMAD FARHAN AHMED"

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    An Analysis of Campaign Strategies and Voters’ Mobilization in Local Government Elections
    (UMT.Lahore, 2015) MUHAMMAD FARHAN AHMED
    This thesis consists of data gathered from rural area of Okara Tehsil of the Punjab (Pakistan) to investigate the influence of different campaign strategies to mobilize them to cast their ballot in Union counsel election. According to the result interpreted by ANOVA and Post Hoc test interest group strategy was much most effective to mobilize voters. The effects of bribery given to voters, rallies, SMS request to cast ballot and threat of bad consequences in the case of not casting vote to a specific candidate have proved ineffective. Some techniques were little effective that includes candidates’ advertisement, candidates speech, welfare works during elections days, vote casted to political parties candidate, request to cast vote.