Institute of Islamic Banking

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Selection Factors of the Acceptance of Car Ijarah in Pakistan
(University of Management & Technology, 2018) Moin Ikram
Car Ijarah is considered to be a vital Islamic banking product which is contributing anomalously in the economic growth of Pakistan. The research study is conducted to explore the important selection variables for the intention to use car Ijarah among the customers in Pakistanusing Theory of Planned Behavior. The research study examines the factors influencing consumers for accepting car Ijarah within Pakistan. A research instrument is used to collect the data of 150 Islamic banks customers who are intended to use car Ijarah facility. Multiple regression analysis and Correlation analysis are applied on the data to achieve objectives of research study. The results proved that brand attitudes, perceived behavioral control and social identity expressiveness don't leads to intentions to use car Ijarah in Pakistan. On the other hand, subjective norms and self identity expressiveness leads to intentions to use car Ijarah facility in Pakistan. The study concluded that subjective norms and self identity influence positively on the intention to use car Ijarah in Pakistan. The study renders information in shaping Islamic finance service providers marketing strategy for an effective demand in relation to car Ijarah.