UMT Staff Research

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This community contains the research done by UMT staff members other than faculty or students

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Browsing UMT Staff Research by Author "Ahmed Nawaz Zaheer"

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    Comparative analyses of PSO and BP regarding sustainable business
    (London Research Syndicate, 2011) Ahmed Nawaz Zaheer
    Based on the rising social and political pressure regarding sustainable development of corporations, sustainable business is getting a more and more significant issue for the business management. To control the sustainable development of a corporation it is essential to assess the performance for benchmarking purposes or to monitor the developments over time .The paper is based on comparative analyses of British petroleum (BP) and Pakistan State Oil (PSO). In this paper the sustainable strategies are observed of these two companies and provide a model how PSO cam adopt BP sustainable business strategies and also applied to assess the sustainability performance of the petroleum majors in Pakistan. The purpose of this paper is to develop a business model for an organization which can effectively promote and support sustainable business practices in the Petroleum industry, particularly to the extent that these practices contribute to sustainable regional development overall. The purpose of this paper is to make a business model that will serve to build Sustainable business capacity to promote and support sustainable business practice in Pakistan .The results indicate that PSO is not segmenting their target markets based on the consumers' environmental attitude. Findings also indicate that green market strategies differ for each company and must be derived from a company's individual circumstances including its objectives, resources and competitive advantages. Furthermore, the findings show that most companies can implement green changes in their marketing mix but that these should only be actively promoted when a product's green attributes constitutes a key selling point. Finally, the findings indicate that financial benefits, and the possibility of gaining a competitive advantage, are the foremost incentives for implementing green measures.