MARKETING PLAN FOR PAWSITIVE TREASURES
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
UMT,LAHORE
Abstract
Pawsitive Treasures is an online pet supply business focused on providing high-quality,
affordable, and convenient pet care products across Pakistan. This marketing plan explores
strategies to bridge gaps in the existing pet care market by identifying unmet customer needs
and leveraging Blue Ocean Strategy principles