Comparative analyses of PSO and BP regarding sustainable business
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
London Research Syndicate
Abstract
Based on the rising social and political pressure regarding sustainable development of corporations,
sustainable business is getting a more and more significant issue for the business management. To
control the sustainable development of a corporation it is essential to assess the performance for
benchmarking purposes or to monitor the developments over time .The paper is based on
comparative analyses of British petroleum (BP) and Pakistan State Oil (PSO). In this paper the
sustainable strategies are observed of these two companies and provide a model how PSO cam
adopt BP sustainable business strategies and also applied to assess the sustainability performance of
the petroleum majors in Pakistan. The purpose of this paper is to develop a business model for an
organization which can effectively promote and support sustainable business practices in the
Petroleum industry, particularly to the extent that these practices contribute to sustainable regional
development overall. The purpose of this paper is to make a business model that will serve to build
Sustainable business capacity to promote and support sustainable business practice in Pakistan .The
results indicate that PSO is not segmenting their target markets based on the consumers'
environmental attitude. Findings also indicate that green market strategies differ for each company
and must be derived from a company's individual circumstances including its objectives, resources
and competitive advantages. Furthermore, the findings show that most companies can implement
green changes in their marketing mix but that these should only be actively promoted when a
product's green attributes constitutes a key selling point. Finally, the findings indicate that financial
benefits, and the possibility of gaining a competitive advantage, are the foremost incentives for
implementing green measures.
Description
Keywords
sustainable business, benchmarking, competitive advantage
Citation
Journal of Management, Economics & Finance, 1(1), 37-66