Customer satisfaction in telecom industry after Mobile Number Portability
| dc.contributor.author | Rafique Ahmed Khuhro | |
| dc.contributor.author | Sarwar M. Azhar | |
| dc.contributor.author | Niaz Ahmed Bhutto | |
| dc.contributor.author | Irshad Hussain Sarki | |
| dc.contributor.author | Imran Arshad Shaikh | |
| dc.date.accessioned | 2012-11-29T14:10:29Z | |
| dc.date.available | 2012-11-29T14:10:29Z | |
| dc.date.issued | 2011-12 | |
| dc.description.abstract | Mobile Number Portability was introduced by Pakistan Telecommunication Authority in Pakistan with multibenefits, which was supposed to provide the flexibility and freedom to subscribers. This is an exploratory research in which the satisfaction level of the customers is analyzed and the data is collected from those mobile users who have been from the process of MNP. Variables of the study includes price, call clarity, user friendliness, value added services, support services and customer complaints. The findings can be useful for regulatory authority, mobile operators; for streaming the process to have the loyalty which leads to higher profits and it also can be generalized to the other industry having same tough competition. | en_US |
| dc.identifier.citation | INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT © 2011 Institute of Interdisciplinary Business Research, 3(8), 840-846 | en_US |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/644 | |
| dc.language.iso | en | en_US |
| dc.subject | Mobile Phone | en_US |
| dc.subject | Loyalty | en_US |
| dc.subject | Telecommunication | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.title | Customer satisfaction in telecom industry after Mobile Number Portability | en_US |
| dc.type | Article | en_US |