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The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Kogan Page, 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 KAP-N.
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Strategic brand management : Creating and sustaining brand e Kapferer, Jean-Noel<>Brand name products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 1998
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.827 KAP-S, ...
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Strategic brand management Creating and sustaining brand equity long term Kapferer, Jean-Noel by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Kogan Page, 2009
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 KAP-S.
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The new strategic brand management advanced insights and starategic thinking Kapferer, Jean-Noel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8343 KAP-N.
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The new strategic brand management advanced insights and strategic thinking Kapferer, Jean-Noel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8343 KAP-N.
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